Sexy Sadie (Baking Soda Free) Deodorant by routine.

A baking soda free, extra sensitive skin formula that smells like ylang ylang, vanilla, cinnamon and talking on the phone after midnight.

Each jar of routine deodorant contains 58g of product, enough for 3-6 months with regular use. routine deodorant is super effective and beloved by our entire staff here at The Apothecary — it's truly the only natural, zero waste deodorant you'll ever need!

Why No Baking Soda?

Baking soda is alkaline and for certain people, at certain times, it can throw off their pH balance, in turn causing skin sensitivity. We have replaced baking soda with dietary magnesium, a mineral that if you are not getting enough of, can make your sweat smell worse! Also, magnesium reduces stinky stress sweats by relaxing those pits! Amazing magnesium!

About routine

routine's effectiveness and commitment to maintain a deep connection to local community has resulted in a word of mouth, sought after destination product with a loyal fan following. Ethically crafted with the health of the planet and its roommates as priority, routine was created by sisters Neige and Pippa at the base of the Rocky Mountains in beautiful Calgary, Canada.


routine is applied with your clean fingers (or a tiny, clean spoon if you'd prefer). This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!


cocos nucifera (coconut) oil, magnesium hydroxide, kaolin, zea mays (corn, non-gmo) starch, maranta arundinacea (arrowroot), sodium bicarbonate (baking soda), olea europaea (olive) fruit oil, theobroma cacao (cocoa) seed butter, calendula officinalis (marigold), tocopherol (vitamin e), butyrospermum parkii (shea) butter, cetearyl olivate, sorbitan olivate, hectorite (hectorite clay), brassica glycerides, aroma: pogostemon cablin (patchouli) oil, cananga odorata (ylang ylang) flower oil, citrus sinensis (sweet orange) peel oil, vanilla planifolia oil, michelia champaca flower oil, cinnamomum cassia (cinnamon) oil, rosmarinus officinalis (rosemary) leaf extract, limonene*, linalool*, eugenol*, cinnamal, geraniol*.

*Naturally occurring in essential oil.

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Customer Reviews

5 Stars

Smells Great!

I have had so many issues finding deodorant that was natural but that actually covered the smell. I have no deodorant stains on black clothes and I don't smell! Its been amazing!

from Calgary - 10/18/2020

5 Stars


I’m so happy I found this deodorant!!! Especially since breastfeeding my twins and all of the hormone changes, absolutely nothing has worked to hide my body odour except for this. I have a sensitivity to baking soda which is almost always found in natural deodorants so I was super happy they have one without it. Great job, I am so impressed and will be only buying your routine deodorant from now on, I am a lifer! Please put more baking soda free scents online!!

from Grande Prairie - 9/27/2019

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